5 Benefits of Using Counter Displays - Bennett Packaging

Counter Displays Are Eye-Catching

What's the best place to catch a customer's attention? Right at the register! 

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Unsurprisingly, the most popular impulse buy is candy. But Counter Displays are useful on the shelf, just as much as the register. That's because they're so good at displaying your products in an organized way, making customers want to check your products out.

With customers visiting stores less often but spending more when they do, it's more important than ever to catch their attention.

Counter Displays are a great way to market your products in a retail store. They are eye-catching and organized, which means that customers are more likely to check out your products. Additionally, Counter Displays help to promote impulse buys, which can result in more sales for your business.

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Benefits Of Counter Displays

Now that we've covered what counter displays are, let's talk about the benefits of using them in stores.  Below are some of the main benefits to be had by using counter displays.

Attract Customers To Your Products

Counter Displays can be eye-catching, even if they're not particularly large. It's important to grab customers' attention at the right time so that they buy your products instead of similar ones on the shelf next to them.

If you use attractive counter displays, then you'll get more people buying your products than your competitors. This is because every product has its own unique qualities which appeal to different types of customers.

Organize Your Products

Organizing your products on the shelf is one of the most important factors in improving conversions.  This can be done using various methods, but all of them are better than having a mess of items just thrown around haphazardly. Customers will naturally gravitate towards well-organized areas instead of ones that are messy and disorganized, which means they spend more time looking at your products.

There are many different ways to organize counter displays, making it easy for you to choose one that matches your product categories or designs. 

Capture Impulse Buys

Next, Counter Displays make impulse buys possible . If someone doesn't have anything else planned when they walk into a store, then they're much more likely to end up buying something impulsively. If you want to capture that urgency, then Counter Displays are just what you need.

Counter Displays can encourage impulse buys in a couple of different ways. First, they're displayed near registers so customers are more likely to buy something while waiting in line. Second, they're organized and well-presented, which shows that the business cares about its products and has invested time into making sure everything is displayed properly.

Easily Customizable Designs

Lastly, Counter Displays can be customizable on a per-display basis.  You can design them to fit with your business's brand and the products you're selling. There are many different designs available depending on the type of store you're working with, as well as what sort of items you want to sell.

For instance, if you own a candy store, consider using vibrant candy counter displays. These colorful displays, filled with tempting treats, can effectively entice customers to make an impulsive purchase.

Whether it's for displaying candy or something else entirely, there are plenty of options for every type of business out there. Counter Displays are versatile enough to meet virtually any retail need by presenting things in an organized way that's sure to catch customers' attention.

If you're new to the world of retail, then Counter Displays are a great way to get started. They're versatile, customizable, and functional, making them the perfect addition to any business looking for an inexpensive way to increase sales. 

Counter Display Tips:

• Choose what type and size of Counter Displays best suits your business. Don't try to fit a square peg into a round hole! Follow our tips for choosing the right display for you.
• Use more than one counter display if your product is larger, such as bulk candy. A singular counter display will be too much on an already crowded shelf or register area.
• Don't go crazy with more than two types of products per counter display, as that will likely confuse any customers who are looking at it. Mixing up different products can be fun though, so don’t be afraid to experiment!
• If there are multiple areas in a store where you need Counter Displays, consider having matching  displays in each location.
• The more counter displays you have, the easier it will be for customers to find your products. For example, a candy display next to a soft drinks area is a great place for impulse buys!
• Counter Displays are not just restricted to stores! Restaurants can benefit from counter displays near the register or takeout area. Retail spaces such as airports could use them at their ticketing counters,
• Counter Displays are not just restricted to stores! Restaurants can benefit from counter displays near the register or take out area. Retail spaces such as airports could use them at their ticketing counters, whereas beauty salons may want to consider them when they're doing nails or hair work.

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Now Start Your Own Counter Display

When setting up a retail space, every little detail counts, especially when it comes to retail countertop displays. These nifty marketing tools are not just about holding products; they’re about showcasing them in the most appealing way possible right at the point of purchase. But here’s the thing, not all materials are created equal when it comes to these displays.

Choosing the right one can significantly impact their effectiveness, durability, and how they align with your brand’s image. From the sleek elegance of glass to the warm allure of wood, each material tells a different story and caters to various needs and budgets. So, before you decide on which material to use for your displays, let’s explore what works best—and why leading experiential marketing companies in Toronto are paying close attention to these details.

It’s all about making an informed choice that not only highlights your products but also resonates with your brand and budget. Ready to find out which material will make your products shine the brightest? Let’s get started!

Why Material Choice Is Crucial for Retail Countertop Displays

Choosing the right material for retail countertop displays is fundamental to their effectiveness and longevity. These displays are a type of Point-of-Purchase (POP) display, strategically placed to attract attention and drive impulse purchases. That’s why many forward-thinking brands are turning to experiential marketing strategies that align display materials with broader in-store engagement goals.

Common Materials Used

The selection of materials for retail countertop displays includes acrylic, wood, metal, and glass, each offering distinct advantages. The choice among these materials hinges on the specific needs of the product, the brand’s image, and the intended customer experience, making the selection process a strategic decision in retail marketing and design. For businesses looking to explore material options in person, visit our experiential marketing agency for a hands-on experience that brings your retail vision to life.

Pros and Cons of Acrylic

Acrylic offers a lightweight and affordable solution for retail displays, celebrated for its versatility in design and ease of customization. Its transparency rivals that of glass, making it an excellent choice for showcasing products without overshadowing them. However, acrylic’s surface is prone to scratches and can yellow over time when exposed to sunlight, potentially detracting from its appearance and the overall presentation of the merchandise.

Despite these drawbacks, its cost-effectiveness and adaptability make acrylic a favored choice among retailers looking to balance aesthetics with budget constraints. At Pop49’s headquarters, we’ve seen how even small format displays made from acrylic can deliver big results when strategically placed and aligned with a larger retail marketing vision

Pros and Cons of Wood

Wooden displays offer a classic look and sturdiness, contributing to a warm and inviting retail ambiance that can significantly elevate the perceived quality of the products displayed. The natural texture and unique variability of wood ensure that each display has a distinctive character, enhancing the aesthetic appeal of any retail environment. However, wood is not without its drawbacks; it requires regular maintenance to maintain its appearance and structural integrity.

Susceptible to warping, scratching, and moisture damage, wood demands attentive care. Despite these maintenance considerations, the durability and timeless appeal of wood continue to make it a popular choice among retailers seeking to create an upscale and distinctive shopping experience.

Pros and Cons of Metal

Metal displays are lauded for their strength and modern look, providing unparalleled durability and a sleek aesthetic that seamlessly fits into any retail setting. Their robust construction is capable of supporting heavy products and enduring the hustle and bustle of high-traffic areas, making them an ideal choice for longevity. The contemporary design of metal fixtures adds a sophisticated edge to the product presentation, enhancing the overall shopping experience.

However, the weight of metal can pose a challenge, rendering these displays less flexible when it comes to movement and reconfiguration within the retail space. Additionally, metal surfaces are susceptible to scratches and corrosion, particularly in environments with high moisture levels, necessitating regular maintenance to preserve their aesthetic appeal. Despite these considerations, the lasting durability and stylish appearance of metal continue to make it a popular material choice for retailers aiming to create a memorable and impactful display.

Pros and Cons of Glass

Glass displays offer a high-end appeal and elegance, providing a luxurious atmosphere that significantly enhances product visibility and perceived value. Their transparent nature ensures that products are the focal point, facilitating an upscale shopping experience. Additionally, glass is easy to clean, allowing for the maintenance of a pristine appearance with minimal effort.

However, the fragility of glass poses a significant drawback, as it can easily break under impact, leading to safety concerns and potential replacement costs. Moreover, glass displays tend to be expensive, with higher upfront costs for both purchase and installation compared to other materials. Despite these challenges, the aesthetic and functional benefits of glass make it a sought-after choice for retailers looking to create an inviting and elegant product presentation.

Factors in Choosing a Material

When selecting the ideal material for retail countertop displays, several key factors come into play. Balancing these factors is essential for creating effective, attractive, and cost-efficient retail countertop displays.

Product Type Dictates Display

The product type significantly influences the choice of material for retail displays, necessitating a material that can support the product’s weight, size, and aesthetic demands. This ensures the product is showcased effectively, capturing its best features and appealing to the target audience.

Brand Image Aligns With Material

The material chosen for displays must resonate with the brand’s image and values. Whether the goal is to convey luxury, artisanal quality, or a modern edge, the material should enhance and align with the brand’s identity, ensuring a consistent and compelling brand experience.

Budget Constraints

Budget constraints are crucial in the decision-making process for selecting display materials. The cost of materials directly impacts the overall marketing budget, making it essential to find a balance between quality and cost-effectiveness to maximise the investment’s value.

Environmental Impact Considerations

Environmental impact considerations are becoming increasingly critical in the choice of materials. There’s a growing trend towards using sustainable and eco-friendly materials, reflecting a brand’s commitment to environmental responsibility and catering to the preferences of eco-conscious consumers.

Selecting the Best Material

Selecting the ideal material for retail countertop displays is a multifaceted decision that hinges on understanding and balancing a variety of factors. It requires a keen assessment of the product type, ensuring the material chosen complements and enhances the product’s features. Equally, the material must resonate with the brand’s image and values, contributing to a cohesive and compelling brand identity.

Budget constraints play a pivotal role, necessitating a cost-effective choice that does not compromise on quality or aesthetic appeal. Lastly, environmental impact considerations are increasingly important, reflecting a brand’s commitment to sustainability and appealing to eco-conscious consumers. By carefully weighing these factors, retailers can select the best material for their countertop displays, effectively showcasing their products while aligning with their brand and financial goals.

Choose Wisely, Stand Out Instantly

The right material for your retail countertop display isn’t just about aesthetics—it’s about durability, brand alignment, and making a lasting impression. Whether you opt for acrylic’s versatility, wood’s warmth, metal’s strength, or glass’s elegance, your choice will shape how customers perceive your products and engage with your brand. Every material has its pros and cons, but the key is finding the perfect balance between function, cost, and impact.